About us
Da Vinchi Hair is a brand from Tbilisi, Georgia. We sell quality hair and Tape-In extension systems: classic tapes and tapes with Root Imitation 1.0 and 2.0.
Besides retail sales, we supply stylists and salons wholesale and teach the Tape-In technique online and in person in Tbilisi.
The idea behind the brand is simple: you choose quality hair and materials once and get a system you can use again and again, with correct installation and care.
Founder
Svetlana Delyagina
My name is Svetlana Delyagina. I have worked in the salon business since 2009, and since 2017 I have run my own beauty salon, so I can safely say I know “almost” everything about this industry.
Our story
I was working at Aldo Coppola when demand for tape-in extensions took off. But back then tape hair could only be bought from one company, and unfortunately its quality left much to be desired. There was no alternative, and demand for this type of extension began to fall. On top of that, the price was so high that very few women could afford it.
Paris Hilton, who also wore tape-in extensions, came to our salon Mozart, and demand started to grow again. But as stylists we still had nothing to offer our clients.
A client brought me a $2,000 cut of hair and said: “Sveta, please come up with something, but make it so this hair is on tapes. I have time, I will wait and won’t rush you, but I need this hair on tapes only.” That cut is where my story of making tapes began. Six months later my first tapes were ready.
I created my method of making tapes and have been taping hair ever since. For a long time I kept refining the technology, and I am still refining it today.
I managed to lower the cost so that more people could afford tape-in extensions, and to train stylists around the world so that clients could order more easily.